Google Caffeine Update
Google has been working on some new technology that improves indexing infrastructure. They named it Caffeine. The aim is to make Google faster, more accurate and to give the ability to index more pages.
Currently the update is live only in one datacenter and in January 2010 it should go live on all of them.
Speed is now important.
A new factor in ranking will be the time it takes for a site to load, this means both hosting and site optimization will count.
This is a little strange, because Googlebot crawls from US, so websites that are hosted in Europe or Asia will generally take more time to respond than those nearby in US. The closer you will be to Google, the better ranking? Does this means Google wants to enter the Hosting Business? It could be a good plan, their customers will have faster sites, so they will be better ranked so competition will have to do the same.
Anyway, we’ll find out soon…
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