So you got a new site up. Everyone keeps telling that if you put valuable information, people will eventually link to your website. That’s true, but you can do more than just wait. The following simple things will help you get your site indexed by search engines and will also help you get some decent traffic.
- Ask your friends who own websites to put a link to yours. Try not to return them the service or at least avoid reciprocal linking. So if they insist, try to link to a third website.
- Submit to a few free directories like: DMOZ, Pegasus Directory and other that you find when you search google for “free directory”. It’s pointless to make a list here, since many of them turn to paid directories over time. If you got some cash to spend with this, you can go for a directory submission service.
- Use Google Adwords to get some extra traffic, choose the right bids to fit your budget
- Submit to a few paid directories. Look carefully before spending your money: how well the design is, how old the directory is, how clean, what’s the pagerank, etc.
- If you write on some forums, put your site in your signature or at least in your homepage field
- If you participate on blogs or social networks, always leave your website in the homepage/URL field, but never do it in a spammy way.
The global financial crisis may be the end for many businesses. During the recession we see companies getting closed and employees getting fired, but the current economic crisis is mainly about the emotions and the lack of creativity of investors. You don’t have to be in this situation.
Take care of your business and be very creative. One of the best ways to keep your business working is to promote it on the Internet. It is an easy way to attract customers from all around the world.
During the economic crisis you can make more money online than before. Take online stores like Amazon or Ebay as a point of reference for your business and learn the essentials and the strategies on how to do online business during the crisis or you will end up wasting money instead of making it.
Always remember that a virtual shopping site has much lower costs than a real store. You can have almost no costs if you start as an affiliate, you don’t even have to intermediate shipping or payments, all you have to do is to keep some targeted traffic coming to your site.
Since blogging become one of the most efficient business methods to draw in industry audience and interact with them on line, your small business can have a lot of benefits by creating a blog.
So, if I have to answer the question I wrote in the title (do you need a blog for your small business?) my answer will be: YES! Do you want to know why? Let me give you a few reasons why:
- You can use the blog to ingeniously advertise and promote your business products and services by showing your clients in a friendly manner how they can benefit by them
- Blogging costs no money and you will not waste any funds on advertise campaigns
- Because blogging is instantaneous you can post things which will be live on the Internet right away
- Blogging brings in more business, you can easily get bloggers attention and they can turn into customers
I advice you to create a blog right away if you have a small business going on.
